Mistakes were made. No Regrets. Ok, probably some regrets...
Do I believe in regrets? Not really. But I do believe in lessons that must be learned. And over the course of the last 12+ years of being in business as a Multipassionate Creator, I have to tell you, a lot of "lessons" were made along the way. These are the things I believe were pivotal learning moments in my business in 2025 that I feel are not only worth sharing but also will play a HUGE part in how I operate and teach in the future. Here we go...
1️⃣Soul Made should have never happened.
What an amazing, beautiful concept that was hatched with Alice Sheridan. To gather outside of London for a transformative in-person 3-day event where women could come together and discover their true purpose and let the rest go. Would have been nice to attend my own event but, alas, life had other plans. But creating Soul Made was like starting a whole new business and it took up the first half of 2024 when I already had so little time to spare. If we were all in on building this into the next big thing then the time, effort and money would have been worth it, but we both already have businesses and this absolutely breaks the Rule of One. Once again, divided attention gets divided results.
But here's the real kicker, I KNEW I was making the mistake the whole time I was doing it and so did Alice. We saw the shiny object and didn't stop the train from barreling straight ahead. In fact, as my intuition was screaming at me to stop, Alice also asked me if I really had the capacity given everything that was happening in my life with my dad and son. But instead of being honest with myself and her, I pushed on. Life pushed back. And in the end I didn't even get to go to the event. I will never ignore my intuition again. And I will also follow my own advice that I would tell anyone else that I mentor - until you have reached your goal and built a remarkable machine, you should not take on anything new. In 15 years I have never taken my own advice even when I've known it's the secret to success. That changes now.
Two Takeaways: Divided attention gets divided results, it’s better to focus on the primary goal of your business. And listen to your intuition, it knows what's best for you in the long run.
2️⃣Speaking of the Rule of One.
Having your fingers in too many pots is the downfall of most multipassionates. Can't give up a single freaking idea. And I usually have ten 100 before breakfast. Have I told you about Cozy Girl Cafe? Yeah, don't worry, I bought the URL and one day when I retire you'll find me at my own little corner cafe where it's always autumn. See!? I. Can't. Stop. At one point I had over 100 domains purchased. That’s embarrassing, isn’t it? But I know being creative is a strength, especially for an entrepreneur. It’s just learning to channel it to the right places without stifling oneself.
Look, I know how the multipassionate creative mind works, which means I also know how hard it is to actually implement the Rule of One and force yourself to let other ideas sit it out on the sidelines. But at the sametime I know that the quickest path to burnout is to do exactly what I did last year. So, I’ve finally come up with a compromise for the niche resistant Creators that I think it’s the best of both worlds. This is something I haven’t taught before and the members of my community will get a first look at this totally expansive way of building a strong niche without having to ignore any facet of yourself. Can’t wait to share it soon!
Takeaway: Ideas come and go and truly the one that wins is the one you get out of your head, take action on and keep going until it’s mastered. So choose one thing and tell yourself that everything can be parked for later, and if it's meant to be it'll still be there when you’re ready.
3️⃣Spending too much on outsourcing my workload.
Over the years I had taken on more expenses and continued to increase my workload without actually growing the profit of my business. In fact, this is the first year I've ever lost money in my business - and contractor salaries were one of the biggest contributors to this deficit. While I've loved the podcast, building in-person events and creating loads of content and assets for TWO different businesses, it hasn't paid off (ahem - divided attention). It turns out that your team is only as good as your own discipline and focus is, and mine is shit. Believe me, my team has been amazing! They follow through on their commitments and pick up the pieces when I've struggled, and even taught me how to be a better leader. But in the end, I've been paying for help and not bringing home any income. What's more demoralizing than not reaching your goals? Working your heart out for your business, making a significant income and not making enough to sustain yourself.
I bought into the myth that in order to grow you needed to outsource. But what I've learned since then is that in order to grow you need to perfect your One Plan until you reach a sustainable level and all systems are working like a well-oiled machine. Only then do you add more to your plate and hire more help. That's why I've gone back to one part-time VA and canceled all the rest of my contracts. It was a really hard decision to make, letting go of the podcast, content creation and event planning, and the best people to work with, but it's the only way forward from here. Turns out Rule of One one also equals financial and time freedom.
Takeaway: Yes, it’s really nice to hire help so you can mostly work in your zone of genius, but if you keep your business simple at first, you can hold off on hiring help until it’s a no-brainer financial decision.
4️⃣I failed to care for my health on a physical, mental and spiritual level.
I guess you could say that I forgot that I’m a human BEing not a human DOing. In fact, I’ve kinda been letting it slip for longer than I would like to admit. It’s easy when you become obsessed with building your business, but I think it was more than that for me. I felt the weight of the never-ending to-do list and the pressure I put on myself to make it work plus the mounting anxiety about life in general. This alone is challenging, but then finally realizing I have a hard time switching between tasks, not just physically but mentally as well. Each role I play requires a different side of me, so it feels confusing to be settled in with one thought process and then switch into a whole different energy. So I stay in “work mode” too often instead of switching into domestic goddess or forest witch or ecstatic wanderer…all the other parts of who I am that are always ignored in favor of the work mode.
Which leads me to the fact that I regret waiting so long to finally see a professional for the ADHD diagnosis. It’s not like I didn’t know, but I also didn’t know how much it was impairing me from not only my wellbeing but my success and joy. There are hidden challenges that come with ADHD that one would never really know are not challenges most people experience. Not knowing or spending a lifetime masking most of these inadequacies just makes the mountain that much steeper. I would love to tell you I’ve got it all worked out now, but getting back to feeling good in a holistic way is going to take a lot of time and unpacking. I’ve only scratched the surface and we all know how deep a life of hidden trauma can be.
Takeaway: You are nothing without your health. Your relationships, your business, even your life’s purpose suffers if you don’t cherish the one thing that makes it all happen - YOU.
5️⃣Not having systems to generate income when I'm not available.
Everything in my business relies on my energy level and my presence. Right now I have two ways people can work with me - my signature program, Build it Remarkable, or my high level group coaching program, The Remarkable League. I have nothing as an entry point to get to know me. Nor have I taken the time to automate, integrate and systematize funnels that generate income without me. I know better. In fact, I’ve known that creating simple funnels for easy buying is something that’s been missing since my art course days. Yet, here I am running a mentorship program with no affordable options for someone to experience my training when they first discover me - even though this is exactly what I teach other course creators to do.
And do you know what that did to my income last year when I was only able to launch an offer ONE time due to life circumstances and burnout? All I can say is OUCH. It was very painful. So now I believe it is so important that I’m making it a priority. I have created a lot of beautiful trainings over the last 3 years as a mentor. I know they will be beneficial to you and all the creative souls out there looking to improve their course creator business to prepare you before the plunge into my full programs.
Takeaway: A simple effective system consists of 3 parts - a lead to your newsletter, a low ticket generator and a signature offer. Get this right and you can grow much faster.
I’m sure you see a recurring theme in all 5 of these big mistakes - ignoring my soul and doing too much until I completely burnt out. And the solution is simple but not easy - it’s about implementing the Rule of One even when you don’t want to. It’s about F.O.C.U.S. Follow One Course Until Successful.
Was this helpful? I thought that maybe if I share my mistakes you’ll be more likely to avoid them in your own life and business. I wouldn't wish the challenges of last year on anyone, but I will say - my resolve is stronger than it’s ever been to actually follow my own advice and build a better, well-rounded life and business.
Thank you my dear ones for your time and support today, it means the world to me.
Until next week, xoxo,
